Galleries rebuilt around buyers’ questions

Gallery, A+ and Brand Store work for brands on amazon.de and amazon.com. In Amazon’s own split test on my own listing, the new gallery outsold the old one: 26 units to 22.

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For example what worries you about this listing, or what you’d like a price for: images, copy, ads or a new marketplace.

Free, within 2 working days. I work from your public listing page: no Seller Central access needed.

Read four sample reviews
frient smoke alarm on amazon.de, slide 3 before and after: a green ‘Hub benötigt’ diagram, replaced by a key-facts slide with 85 dB, CR123A, 0–50 °C and Ø 65 × 40 mm.
A gallery I designed for frient’s smart smoke alarm on amazon.de: old slide 3, my slide 3.

Before and after, slot by slot

Blue Flame blind football

Gallery, Premium A+ and Brand Story for amazon.com

The ball is the sound, and the old gallery never said so. Six new images, one buyer question each, with the real ball in every image.

See the rebuild

frient smart smoke alarm

Gallery for amazon.de

Two slides said “Hub required”, and none gave the size. The new set answers size, volume, battery and the hub rule on one slide.

See the rebuild

uyuni LED candles

Brand Store concept for amazon.de and amazon.com

The German store had an English slogan and no home-page block for accessories. The redesign: a tile for every category and a German slogan, in the brand’s own look.

See the concept

Images are one of my five services. The others: listing copy and keywords, Amazon Ads, launch and European expansion, ongoing management.

See all five services

I test on my own listings first

Amazon A/B test on my own listing, 10 Mar – 4 May 2026

For 8 weeks Amazon showed my old and new gallery to the same traffic, at the same time. The new one sold more.

Before I advise on your listing, I try the change on mine. This test ran on one of my own products on Amazon US, an established listing. Amazon’s Manage Your Experiments split the listing’s visitors into two halves: same price, same ads, same season, so only the images differed.

What I changed

  • The main image sells the product, not the room. Before, the product was a thin line at the edge of a busy scene. Now it fills the frame.
  • No wasted slots. Two slots showed the same scene; one was an EU energy label on a US listing.
  • Specs a phone can read. Three big numbers instead of ten in small print.

Same traffic, same price, same ads: the new gallery sold 26 units to 22, and $2,126 to $1,786.

26 vs 22

units sold, new vs old (+18%)

$2,126 vs $1,786

sales (+19%)

7 vs 5

units sold from search

37,953

visitors in the test

Source: Amazon US, Seller Central → Manage Your Experiments

Amazon Manage Your Experiments results: units sold 22 (version A) and 26 (version B), units sold from search 5 and 7, sales $1,786 and $2,126, sales from search $395 and $586, sample size 18,948 and 19,005.
Screenshot, Seller Central: the units, sales and sample size rows

Amazon’s estimate: a 57% probability that the new gallery is better.

The full write-up: what the test shows, and how to run your own

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Sample reviews: see what your free review includes

Real listings on amazon.com and amazon.de, rated 4.4 to 4.7 stars, brands left out, public page only. Each listing review names the topic buyers complain about most in their Amazon reviews and says what images can’t fix.

    1. 1PartlyMain: filled rack
    2. 2PartlySpout turns
    3. 3PartlySize on white
    4. 4PartlyClose-ups
    5. 5YesWhat goes where
    6. 6YesBefore / after
    7. 7YesUnder cabinets
    8. ?NoAssembly

    A 2-tier dish drying rack

    amazon.com

    Real listing · public page · 20 Oct 2026

    Amazon’s Choice, yet 165 of 297 size mentions are negative, and one buyer asks what “doll house dishes” were in the photo.

    Read the review
    1. 1PartlyMain: from above
    2. ?NoPot on it
    3. ?NoThe feet
    4. ?NoUses
    5. ?NoCare

    An 8-inch cast iron trivet

    amazon.com

    Real listing · public page · 21 Oct 2026

    4.7 stars, a one-image gallery with no A+, and one topic where complaints win: no rubber feet, 6 negative mentions of 8.

    Read the review
    1. 1YesMain: flat on white
    2. 2YesUpright, front
    3. 3PartlyTop view
    4. 4PartlyEdge-on
    5. 5PartlyDimensions
    6. ?NoIn use
    7. ?NoWood & finish
    8. ?NoCare

    An acacia cutting board with a handle

    amazon.com

    Real listing · public page · 21 Oct 2026

    Buyers like the look, 62 of 67 mentions, but 44 of 65 durability mentions are negative: “about half of the boards are cracked”.

    Read the review
    1. 1PartlyMain: closed box
    2. 2PartlyOpen, one strip
    3. ?NoWill my strip fit
    4. ?NoThe lid
    5. ?NoSize in a room
    6. ?NoHeat

    A large cable box for a power strip

    amazon.de

    Real listing · public page · 26 Oct 2026

    “1000+ bought in past month”, yet 2 images and nothing on what fits inside. The lid has the highest share of complaints: 22 negative mentions of 52.

    Read the review
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FAQ

Is the free review really free?

Yes. You get the full format you see in my library: every image with a verdict, your review themes (when Amazon shows a review summary), 3 competitors and the 3 fixes I’d make first, within 2 working days. You keep it whether or not you order anything. The work it points to, such as new images or listing copy, is the paid part.

What if my problem isn’t the images?

Then the review says so, and I won’t sell you images for it. Every listing review has a section called “What isn’t an image problem”. In the cutting board’s, the cracks point to the wood, not the gallery. In the dish rack’s, Product Dimensions that don’t match the image are listing data, so you fix them in the listing, not with a new image. If the fix is your copy, your ads or a new marketplace, that’s work I do too.

Are these real brands?

Yes: real brands on amazon.de and amazon.com. The designs are built from each brand’s own photos and media (AI scenes, in the Norbitt kit and the Blue Flame set, are marked on their pages). Each case page says what I made, how, and whether it’s on Amazon yet.

Find out what your gallery leaves unanswered

Send an ASIN and the marketplace. You’ll get what the four listings in the library got: the slot-by-slot table, your review themes, 3 competitors from the same search, what isn’t an image problem, and the 3 fixes I’d make first. Free, within 2 working days.

Add a note (optional)

For example what worries you about this listing, or what you’d like a price for: images, copy, ads or a new marketplace.

Free, within 2 working days. I work from your public listing page: no Seller Central access needed.