I kept the look and rebuilt the structure: a Brand Store I designed for uyuni
A 9-page redesign of uyuni’s live German Brand Store and a 7-page US store from scratch, in the brand’s own look.
The product
uyuni Lighting is a brand of flameless LED candles: tapers, pillars, tealights, glass, outdoor and Christmas candles, plus holders, a remote and batteries. On amazon.de it already had a Brand Store with a clear look: lifestyle photos, sand and sage colour panels, Optima headings, black buttons. On amazon.com it had no store.
All photos are uyuni’s own. I didn’t shoot or generate any. My part is structure, layout, typography and copy.
The problem: what I saw in the live German store (October 2026)
- Two of eight categories were a click deeper. In my screenshot the menu showed six; Zubehör and Feierliche Kerzen sat under “Mehr”. The home page had no block for accessories.
- A page name didn’t match the candles on it. “Kegelkerzen” (cone candles) opened on a photo of tapers.
- An English slogan on a German store: “Flameless, Earth-conscious ambience that adds a soft touch of elegance to your home.”
- Mood text, no sizes. Home-page blocks ran a full paragraph without a single size, and some made broad claims: “sicher für Kinder und Haustiere” (safe for children and pets), “umweltfreundlich” (eco-friendly).
- Category pages were a banner and a grid. No intro, no size help, no links onward.
What I changed
| Before (live amazon.de, Oct 2026) | After (concept mock-up) | |
|---|---|---|
| Look | Photo + sand/sage panel, Optima, black buttons | Kept on purpose, colours sampled from the live store and the brand’s site |
| Home-page categories | Six blocks, no accessories | 8 photo tiles under the slogan, plus a holders & accessories banner |
| Page names | Kegelkerzen, Teelicht-Kerzen, Glas-Kerzen, Feierliche Kerzen | Stabkerzen, Teelichter, Glaskerzen, Weihnachten, plus a new Outdoor page |
| Slogan | The English line above | “Die Wärme von Kerzenlicht. Ohne offene Flamme.” |
| Home-page copy | Mood paragraphs with safety and eco claims | Heading, subhead, 1–2 sentences of product facts (3D flame, timer, pillar sizes); those claims dropped |
| Category pages | Banner → grid | Banner → intro → grid; size guides drawn to scale on 3 pages; blocks linking to single products or a related page on 5 |
| Video | A lifestyle video | The brand’s 38-second flame video with a new “Signature Flicker” cover |
| Mobile | — | A separate mobile file for every banner with text |
| amazon.com | No store | 7 pages: Home, Taper, Pillar, Outdoor, Holiday, Accessories, Shop All |
How it was made
- 111 image files built for Amazon’s Store Builder, desktop and mobile, from the brand’s original photos. Nothing generated.
- Copy checked against the product listings: 3D flame, 6-hour timer, real wax only where the product has it, IPX5 for the outdoor candles, holders and remote sold separately.
- One spec file drives every block and mock-up; a copy change rebuilds everything in about a minute.
- A first draft used Amazon’s standard white text boxes and default font. Next to the live store it looked generic, so the final version is built in the brand’s own style.
Where it stands
Layout mock-ups from October 2026, not uploaded yet, so there are no visits or sales to compare. The product cards in the mock-ups are placeholders.
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