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Amazon image requirements 2026

What Amazon asks of your product images, from Amazon's own help pages: the main image, size and file format, what no image may show, how many images to upload, and what changed in 2026. With a checklist and links to the sources.

Rules checked against Amazon Seller Central on 27 October 2026. I have sold my own brand on Amazon since 2016, today in the US, the UK and the EU, and design its images myself.

255, 255, 255
pure white background (RGB) on the main image
85%
of the frame should be the product
1,000 pixels
on the longest side turn on zoom

Source: Amazon Seller Central, “Product image guide” (G1881).

The rules at a glance

WhatWhat Amazon requires
Main image backgroundPure white, RGB 255, 255, 255
Product sizeThe product fills 85% of the image, all of it in the frame, nothing cut off
Not allowed on the main imageText, logos, graphics, watermarks; accessories and props that are not in the box
Image size500 to 10,000 pixels on the longest side; zoom works from 1,000 pixels
File formatJPEG (preferred), TIFF, PNG, non-animated GIF
Color modeRGB; convert CMYK to RGB before uploading
How manyAt least one main image; Amazon recommends at least six more images and one video

Amazon's help pages give no maximum number of images, no required aspect ratio and no maximum file size in MB. Figures like “up to 9 images” or “10 MB” come from third-party guides.

Main image requirements

The image shoppers see in search results. This is where Amazon's rules are strictest.

  • Pure white background (RGB 255, 255, 255). A non-white background is one of the reasons Amazon suppresses an image.
  • The whole product, large: about 85% of the image, nothing cropped, the product shown once and as one unit.
  • Only what is in the box: no accessories or props that are not included. Packaging only if it is a key feature.
  • No text, logo, graphic or watermark. A realistic, professional-quality photo. Amazon's clothing guide also bans drawings, borders and inset images in so many words.
  • Exceptions: a lifestyle main image is allowed only for beds, bed frames, mattresses, rugs, rug pads and sofas, and even then with no text or extra logos. For fashion in the EU and the UK, Amazon may add a grey or beige background itself; you still upload a pure white main image.

What happens if the main image breaks the rules

Amazon can remove or change images, for example remove a watermark. If there is no main image that meets the requirements, Amazon can temporarily remove the listing from search until you fix it; it then shows in Manage Products under the Fix tab. Files that fail the technical checks cannot be uploaded at all.

Size, format and color

  • Size: at least 500 and at most 10,000 pixels on the longest side. From 1,000 pixels shoppers can zoom, and Amazon recommends 1,000 or more. Many guides suggest 1,600 or 2,000 pixels; Amazon itself only names the 1,000-pixel zoom threshold.
  • Formats: JPEG is preferred; TIFF, PNG and non-animated GIF are accepted. EPS, BMP, PDF, PSD and AI files are not.
  • Color: RGB is preferred. Convert CMYK to RGB before you upload, and do not rely on embedded ICC color profiles. Greyscale only for grey or silver metal products.
  • Resolution: at least 72 dpi.
  • Aspect ratio: Amazon sets none, only the pixel limits on the longest side. Square images are a common habit, not a rule.

Secondary images

Here you have room to work, and this is usually where the sale is won or lost.

From the second image on, other angles, the product in use, details, accessories, infographics, text and any background are allowed. Text on images must be in the store's official language or in English.

Not allowed on any image

  • Customer reviews, quotes, testimonials and star graphics
  • Amazon logos and trademarks, and Amazon badges such as “Amazon's Choice” or “Best Seller”
  • Price, availability, condition and time-limited claims
  • Phone numbers, addresses, e-mail addresses and URLs
  • References to other ways to order or other shops
  • Ads and watermarks

Comparisons with competitors are banned explicitly in A+ Content; comparison charts with your own brand's products are allowed there.

How many images to upload

At least one compliant main image. Amazon recommends at least six additional images and one video; videos show next to the images, up to 1080p. Uploading does not guarantee display: Amazon chooses and orders images when several sellers supply them.

How I plan the secondary images

This is how I work, not an Amazon rule: one image per buyer question. How big is it really? What is in the box? How do I use it? What makes it different? And text that stays readable on a phone: on a 2,000-pixel image, headlines no smaller than 160 pixels and other text no smaller than 84 pixels. If the text does not fit, I cut words instead of shrinking the font.

New in 2026

  • AI-generated people must be tagged. If an image or video shows a photorealistic person created entirely by AI, add the keyword contains-synthetic-performer to the XMP metadata (dc:subject) before uploading. This applies in all Amazon stores worldwide, including A+ Content, and Amazon then shows shoppers a disclosure. Amazon announced the rule on 27 July 2026. Photos of real people edited with AI and non-photorealistic characters are not covered.
  • Amazon translates text on images. Since 4 August 2026 in 14 stores: the US, Canada, Mexico, Brazil, Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Ireland, Sweden and the UK. The main image is not translated. If you upload your own country-specific images (the set needs a main image), Amazon removes its automatic translations. Translations into a store's second language, such as Spanish in the US store, are removed only through Seller Support.
  • Selling in the EU: Article 50 of the EU AI Act applies from 2 August 2026 and asks for a visible disclosure of realistic AI content; according to the EU Commission, a machine-readable tag alone is not enough. German legal sources (IT-Recht Kanzlei, 6 August 2026; Händlerbund, 4 August 2026) read this as a visible “AI-generated” label on photorealistic AI product images, which is one more reason to keep such images off the main image, where text is not allowed. This is not legal advice.
  • 75-character titles. Not an image rule, but it matters for images: whatever no longer fits in the title has to be carried by the gallery and the item highlights.

Amazon listing image checklist

The same points I check first in every free review.

  1. Main image: pure white background, product about 85% of the frame, all of it visible, no text, no logo.
  2. On the main image, only what is in the box.
  3. Every file at least 1,000 pixels on the longest side, at most 10,000.
  4. JPEG (or TIFF, PNG, non-animated GIF), in RGB.
  5. At least six more images and a video, each answering one buyer question.
  6. Text on images in the store's language, readable on a phone.
  7. Every number on the images matches the title, bullet points and product details.
  8. No reviews, stars, prices, Amazon badges, URLs or contact details.
  9. AI-generated photorealistic people: XMP tag set, and no such image as the main image.
  10. The first three images answer the questions buyers ask most in the reviews of your product and your competitors'.

Sources

Amazon's help pages carry no date; retrieved on 27 October 2026.

Auf Deutsch: Amazon Produktbilder Richtlinien 2026.

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