Amazon Listing Audit Example: Cast Iron Trivet

This is the free review you’d get for your listing, done on a real one. I left out the brand.

Every image, and every slide that’s missing, gets the buyer’s question and a verdict: Yes, Partly or No. Then the review themes with their counts, 3 competitors from the same search, what isn’t an image problem, and the 3 fixes I’d make first. I work from the public page only, so I need no Seller Central access.

Symptom

Buyers like it: 4.7 stars from 447 ratings, 80 % of them five stars. But the gallery has one image, with no A+ below it, and the reviews show a weak spot. Lack of rubber foot caps is the only topic where negative mentions outnumber positive ones: 6 of 8. One review says:

“It did not come with rubber feet to protect my furniture and countertops…”

Durability comes next: 4 negative of 13, with some buyers reporting rust. So the question for the gallery: does it show what the trivet is for, how big it is, and what’s underneath?

Gallery, slot by slot

One image on the page, plus 1 video I didn’t watch. The buyer’s questions and the verdicts are mine.

Slot 1 · main image

“Is this a cast iron trivet, and how big is it?”

The round basket-weave trivet seen from above, on white. No text.

PartlyThe type and the pattern are clear. The size isn’t: 8 in is in the title, not in the picture. From above you can’t see the three feet or how thick it is.
Missing slide

“Will my pot fit on it?”

No slide.

NoThe page says 8 × 8 × 0.75 in, in text only. One review says it’s “Big Enough to Put a Frying Pan or a Hot Pot on Top Of It!” No image puts a pan on it.
Missing slide

“What’s underneath? Will it scratch my table?”

No slide.

NoA bullet promises “Three bottom feet”, but no image shows them. Lack of rubber foot caps: 6 negative of 8. One review says: “No soft cleats, so don’t use it on your wood surfaces unless there is a barrier.”
Missing slide

“What can I use it for?”

No slide.

NoThe bullets name two uses: in the bottom of a camp oven, and under hot pots on a counter. Buyers add more: on a wood stove, under a kettle on the fireplace, as a stand for a coffee warmer. Versatility: 17 of 17 positive. None of it is in a picture.
Missing slide

“Will it rust? How do I look after it?”

No slide.

NoThe first bullet says “Pre Seasoned and Ready to Use”. Durability has 4 negative mentions of 13, and none of the 5 bullets says how to care for it.

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What buyers say: Amazon’s review summary

Amazon’s AI review summary (447 ratings, 4.7 stars). The quoted words and the counts come from that summary. With 8 to 38 mentions per topic, read them as signals, not statistics.

Topic	Mentions	Negative	In the gallery
Lack of rubber foot caps“several mention the lack of rubber foot caps”	8	6	no: the feet aren’t in the image
Durability“others report it rusting”	13	4	no care slide
Burn protection	13	2	in the bullets, not in a picture
Functionality	38	1	not shown in use
Appearance	33	1	slot 1 shows the pattern
Sturdiness	29	1	not shown: nothing heavy on it
Versatility	17	0	not shown: no uses pictured
Fit	8	0	no size on the image

What competitors show

Same search, same day: a big-brand 8 in trivet and meat rack (≈ $23, 4.8 stars, 3,600+ ratings, 8 images) · a 2-pack (≈ $28, 4.8 stars, 900+ ratings, 12 images with colour variants) · an 8 in 2-pack, sponsored (≈ $30, 4.7 stars, 200+ ratings, 6 images)

Both 2-packs show it in use: a pot on it, raising food in a dutch oven, on a stove or an outdoor fire.
2 of 3 put the size on an image: “8 in / 20 cm” on a spec card; 24.5 × 16.5 cm with 1.3 cm feet on another. The big brand shows a hand holding it, for scale.
One calls out “Non-slip Rubber Feet”, the thing this listing’s buyers complain about most.
One shows a before/after to “protect the desktop from burning”. Another lists three uses under “MULTI USE”: in a dutch oven, as a burner diffuser, on the table.
The big brand puts care in its bullets: “Easy care: hand wash, dry, rub with cooking oil”.

What isn’t an image problem

No rubber feet. Cast-iron feet on wood are a product fact. Felt pads or rubber caps would be a product change, and one competitor already advertises rubber feet. Images can only tell the buyer before they find out.
A finish that may not hold. One review says it “Seems to be painted black”, and that a spot “melted down to bare metal and got rust on the top of the stove”. If the finish doesn’t hold on a stove, that’s the product. A care slide helps with everyday care, not with that.
A surface that isn’t flat. One review says “Surface is not totally flat due to pattern.” That’s the basket weave itself. A side view can show it honestly; it can’t make it flat.

When the fix is listing text or listing data, that’s my listing copy work; every project starts with this same free review.

If this were your listing, I’d change these 3 things first

Show the feet, and say what they are: a side view with the three cast-iron feet and the 0.75 in thickness, plus one honest line, like “Cast-iron feet: use a mat on wood”. It’s the only review topic with more negatives than positives. If you add felt pads to the box, show them here instead.
Show it in use, with the size: a pan on it on a counter, a pot on a wood stove, the trivet inside a dutch oven. Your listing text and your buyers already name these uses. Mark the 8 in on the first one, with the pan for scale.
A care slide: “Pre Seasoned” is your first bullet, and some buyers report rust, but no bullet says how to care for it. Show the care steps in 3 pictures. The big brand’s are “hand wash, dry, rub with cooking oil”.

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How this was made: the listing as a shopper sees it on desktop amazon.com, viewed from Denmark, not signed in (prices converted from DKK, so approximate). Review counts are Amazon’s AI summary as displayed on 21 Oct 2026. Competitors come from one search for “cast iron trivet”, no paid tools. The one video on the page wasn’t watched. The buyer’s questions, the verdicts and the 3 changes are my reading of these facts. The gallery map above is my own drawing, not the seller’s images.