HelixBoost Get my free review

ESSENTIAL FOODS salmon oil and dog food

Gallery, A+ and Brand Story concept for amazon.de, October 2026 · not live on Amazon yet

All cases

The brand’s own photos, a new gallery: what I designed for ESSENTIAL FOODS

Salmon oil and fish dry food for dogs on amazon.de: gallery, A+ and Brand Story redesigned from the brand’s own photos, engravings, fonts and colours.

Live salmon oil slot 4: a six-point tick list in thin type on cream.
My slot 4 mock-up: oil poured from the bottle, then ‘5 ml pro 10 kg · täglich’ and a dose table for 10, 20 and 30 kg.
Salmon oil, slot 4: the live slide on 8 October 2026 and my mock-up.

The product

  • ESSENTIAL the OMEGA 3 OIL: pure salmon oil for dogs, 0.5 l dark glass or 1 l PET refill.
  • NAUTICAL LIVING: grain-free dry food with salmon, trout and seasonal fish; 2.5 kg (small kibble) or 10 kg (large).

“Before” is the live gallery of the 0.5 l oil (27 October 2026) and of the 2.5 kg food (8 October 2026), so each pack is compared with itself. A+ and Brand Story: live on 8 October 2026.

The problem: what I saw on the live pages

Strong material (dog photos, gold engravings, a clear brand book), spread thin:

  • Thin type. Headlines and many text lines are a thin serif on cream, faint at phone size.
  • Lists instead of one message. Oil slot 4 and food slot 3 are six-point tick lists; “Für die tägliche Fütterung geeignet” appears on oil slots 2 and 4.
  • Long tables. A 9-row dose table (oil), a 10-row feeding table (food).
  • Slots for the rest of the range. Oil slot 8 advertises the dry food; food slot 9 compares eight recipes.
  • A+ repeating the gallery. The oil’s A+ shows the checklist, dose table, values and cross-sell again.

What I changed

Before (live, October 2026)After (concept mock-ups, 16–18 Oct 2026)
Gallery9 images per listing7, one buyer question each
TypeThin serif in most headlinesOgg only for big headlines and numbers; Eidetic Neo for text, on green or ivory
Main (on white)Oil: the 0.5 l bottle with a “500ml” badge. Food: the older bag designOil: the 0.5 l bottle with fresh salmon behind it and a “500 ml” tag. Food: the new 2026 “Our finest” bag over a bowl of its kibble
Oil, slots 2–9 → 2–7Claims, slogan, checklist, “Höchste Qualität”, dose table, usage, cross-sell, values“Nur Lachsöl.”, “Haut und Fell”, “5 ml pro 10 kg”, “Für jedes Futter”, both bottles to scale, “Die Werte”
Food, slots 2–9 → 2–7“77 %”, checklist, blood-glucose chart, ingredient grid, “15 % weniger”, kibble sizes, feeding table, range table“77 %” by the sea, “Was drin ist” (29 / 14 / 3 %), kibble sizes in mm, “82 °C”, “−15 %”, “Lachssoße auf jeder Krokette”
A+5 banners each; on the fish food, a cow under “Frisches Fleisch”Oil: 3 modules. Food: hero, 4-panel ingredient carousel, switching guide, feeding table. Both: a table of all four packs, Q&A
Brand Story6 cards, incl. a blood-sugar chart and the cowOne story for all four packs: coast and logo, then “Warum ESSENTIAL FOODS?”, “Frischer Fisch”, “Getreidefrei”, “Das Lachsöl”
Both ESSENTIAL FOODS galleries: live, nine images each, and my redesign, seven slides each (mock-ups).Open full size

Brand Story, live (8 Oct 2026)

  1. Live Brand Story card 1: a man and his dog by the sea, under ‘Getreidefrei’.
  2. Live Brand Story card 2: ‘Warum ESSENTIAL FOODS?’, four paragraphs of white text on dark green.
  3. Live Brand Story card 3: a husky in a forest, under ‘Nicht nur Hundefutter’.
  4. Live Brand Story card 4: ‘Bis zu 15% weniger’, a paragraph on portion size and two bowls of kibble compared.
  5. Live Brand Story card 5: a cow in a field, under ‘Frischfleisch’.
  6. Live Brand Story card 6: ‘BOF-zertifiziert’, a blood-sugar chart above a paragraph.

Brand Story, my design (mock-up)

  1. Brand Story concept mock-up: background with coast and logo.
  2. Brand Story concept mock-up: “Warum ESSENTIAL FOODS?”
  3. Brand Story concept mock-up: “Frischer Fisch”.
  4. Brand Story concept mock-up: “Getreidefrei”.
  5. Brand Story concept mock-up: “Das Lachsöl”.

How it was made

  • HTML/CSS layouts in the brand’s fonts, colours and engravings; gallery slides rendered at 2,000 × 2,000 px, all type at least 84 px so it reads on a phone. Most photos come from the brand’s image folder or website; where the brand had no photo (the owner with the dog, the kibble bowl and salmon on the main images, the wider pour scene) the scene is AI-generated around the real product, with the label text and size checked.
  • Numbers are from the brand’s website and product data, the same as in the listing texts I wrote.

Where it stands

Designed as mock-ups in October 2026 and not uploaded to Amazon yet, so there are no sales numbers to show.

Send me your ASIN and I’ll go through your gallery the same way, slot by slot, for free.

Get my free review