The old gallery said “Hub required” twice and gave no specs. Here’s the rebuild.
A gallery I designed for frient’s Intelligent Smoke Alarm on amazon.de. Every shot of the alarm is frient’s own photo; one lifestyle scene around it is AI-generated.
The product
frient’s Intelligent Smoke Alarm is a small battery-powered Zigbee smoke alarm with an 85 dB siren. With a Zigbee hub it also alerts your phone. Without one, it can’t.
The problem: what I saw in the old gallery
On 31 August 2026 the listing had six images and two videos.
- No specs. No image gave the size, the volume or the battery. The clearest size cue, a hand, came last.
- Two slots, one message. Images 3 and 4 were both “Hub benötigt” (“Hub required”) on the same green.
- Image 2 had no headline. A phone on a table; the only text was the push alert on its screen.
- The top complaint went unanswered. In the brief’s review map (60 reviews of 3 stars or less), the most common complaint was dropped connections or failed pairing (34 mentions). No image said the alarm doesn’t relay the Zigbee signal, so a distant one needs a mains-powered smart plug or repeater in between.
What I changed, slot by slot
| Slot | Before (31 Aug 2026) | After (September 2026) |
|---|---|---|
| 1 · Main |  Alarm on white |
 Two mains: pure white for Amazon’s main-image rule, and a lifestyle version on a wooden ceiling that the brief asked for. |
| 2 |  Phone with an alert, no headline |
 “85 dB auf 3 m. Nachricht aufs Handy.”: siren and phone alert side by side |
| 3 |  “Hub benötigt” diagram |
 Key facts: 85 dB, CR123A included, 0–50 °C sensor, Ø 65 × 40 mm, hub required |
| 4 |  “Hub benötigt” with hub logos |
 The alarm in a hand, Ø 65 mm and 40 mm marked on the photo |
| 5 |  Alarm on a ceiling, “more than beep beep” |
 Network plan: hub → plug or repeater → alarm |
| 6 |  Hand and a green text panel |
 Away from home: alert on your phone in the office or on holiday |
| 7 | — |  Smoke Alarm or Heat Alarm: which room needs which |
| Extra | — |  Main on pure white |
| Extra | — |  “Ein Alarm – alle reagieren”: other alarms, blinds and lights react via the hub |
“Hub required” went from two full slides to one line on slide 3 and a footnote on slide 7. Third-party logos are gone.
How it was made
- The product is never generated. Every frame of the alarm is frient’s own photo (frient.com and the 2000 px originals of their Amazon images). One slide — the away-from-home one — uses a generated street scene with a person in it; that file carries the XMP tag Amazon requires for synthetic performers. Text is typeset.
- Every line checked against the final listing copy or the brief. That caught the listing spelling the battery two ways.
- Automated checks: contrast at least 4.57:1, type at least 84 px for body and 160 px for headlines on a 2000 px slide, so it still reads on a phone. Sources are never enlarged, with one deliberate exception: the main image is a crop of the ceiling photo scaled 2.31× so the alarm fills 60% of the frame instead of 29% — the brand has no larger master.
- Two mains. Amazon wants mains on pure white, so a white one came with the lifestyle one.
Where it stands
Completed in September 2026. I have no sales data for this listing, so this page shows the work, not results, and I haven’t confirmed which of these images run on the listing today. The listing’s videos weren’t part of the job.
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